Storyteller
Who doesn't love a good story? I like to help organizations tell their stories well, and get them heard by the audiences that need them most. Here's a few examples of how I've shaped the narrative through media relations, original videos, and brand campaigns.
Script and production
The average American interacts with 42 CPG products a day, but the industry is something we don’t always think about. Top of mind or not, it’s an industry that is committed to being there.
Script and production
Thank you to the essential workers that keep us stocked, allowing Americans to stay home and stay safe through COVID-19. To-date the video has garnered more than 250,000 views.
Good Morning AmericA Appearance
Good Morning America examined the benefits of travel on the company bottom line and found that vacation pays.
CBS This Morning Highlights Research
In this piece pitched to CBS This Morning, New York Times' science reporter talks travel benefits.
CNBC "On the Money" Interview
Analyzing the cost of unused vacation on the productivity and wallets of American workers.
BBC America Interview
In two interviews with BBC America, I discussed the contrast in vacation culture in the U.S. to the rest of the world with anchor Laura Trevelyan, and in a separate piece talked presidential time off in what was—hopefully—the last time I'll appear in a clip with a shirtless Vladimir Putin.
Wall Street Journal "What's News" Podcast: Unused Vacation Time Total $272 Billion
Taking a different approach through research, we looked at the liability on the books of companies when employees don't vacation, which caught the interest of Wall Street Journal.
MasterCard "One More Day" Campaign
Project: Time Off consulted with MasterCard to develop the "One More Day" campaign, that leveraged our original research. The campaign was the most successful since the launch of "Priceless" in the 1990s and won them several awards, including a Webby.
Washington Post: Millennial Women Aren't Taking the Vacations They've Earned
Project: Time Off pitched this special look at Millennial women after discovering that they have pronounced levels of guilt and worry about burdening others with their time away.
CNBC "On the money" Appearance
Following an exclusive we gave to Harvard Business Review, reporter Sarah Green Carmichael and I appeared on CNBC. I was able to convey our key point, "Americans work really hard, but we need vacations to give us the break, so we can work smart."
Associated Press: Got Unused Vacation Days? National Plan for Vacation Day is Jan. 30
AP writer Beth Harpaz took an interest in National Plan for Vacation Day and helped promote the effort with this preview article that landed in paper across the country.
Time Magazine Cover Story: Who Killed Summer Vacation?
We worked with writer Jack Dickey on a piece about America's disappearing vacation habits that landed as TIME Magazine's June cover. The reach of the piece resulted in additional coverage and was widely seen by U.S. Travel membership.
Boston GlobE: Best Workation Ever
This article appeared on the front page of the Boston Globe with a pull quote from me.
From Jimmy Kimmel to Dr. Phil and CBS News to Fox News, Project: Time Off has become the go-to source for vacation research.
Missing Memories: Project: Time Off Campaign Video
This brand centerpiece video gives the Project: Time Off "why" in a way that is research-driven, but not about the numbers.
HomeAway "Whole Vacation" Campaign
HomeAway's "Whole Vacation" campaign had multiple spots featuring different personalities talking about the importance of taking a true break.
Visit Idaho "18 Summers" Campaign
This brilliant campaign from Visit Idaho motivates people emotionally and rationally by reminding them they only have 18 summers with their kids and to make them count.